Advantages of Using Promotional Products to Market Your Business
There are countless opportunities for a business to stand out from the competition, and within these techniques lies the distribution of promotional products. Indeed, giving out free, branded stuff to consumers – for example, mugs or umbrellas with your logo on it – is a great marketing method that will put your brand in front of people on a daily basis.
If you want to get more specific as to the benefits of promotional products as part of your marketing mix, here are five:
More Brand Recognition
One goal all businesses have, whether big or small, is brand recognition. How can you get attention for your brand amidst all the competition, and how can you remain in consumers’ minds? Personalize an item they use everyday!
Extensive Reach, Low Price
With a small marketing budget, it can be challenging to decide how to spend the money while making sure that your goals are all achieved. Promotional products give you big value for your money, considering they are inexpensive yet deliver a significant, lasting impact. Take note of this: a simple giveaway can be a great way to encourage customer loyalty.
Business Card Substitute
Though business cards will always be an effective business tool, promotional products can be an alternative way of sharing your contact information. So if you would usually just leave your business card, leave your card and at least one promo item. If you own a book shop, for example, give away a branded mug. Whenever they use that mug, you will enter their mind, and that is good for business.
When marketing your business, you have to understand the importance of repeat exposure. How do you keep your business in customers’ awareness without always spending a lot of money? Piece of cake. Just think about the things your customers will want to have around. Yes, we go back to branded mugs, towelettes, pens, and other daily-use items.
Variety in Marketing
How do you describe your marketing portfolio? Say, if you had to pick between eating the same burger for lunch two days a week, or eating a different lunch every week, which would you prefer? Obviously, you’ll go for variety like most people do.
It’s the same with marketing a business. While having staple marketing items is important, varying what you give away for branding matters, too! As long as your logo is there, you can give out different products that are useful to consumers. Of course, it’s also important that the products you give out are high quality; otherwise, it will cast a bad light on your business.